Our current conception of music distinguishes three main figures: the composer, the performer, and the listener.
In Music, Nicholas Cook interrogates the Western construct of ‘music’ as an historically and geographically determined cultural experience. As I read his book (I’m up to chapter three), I wonder about writing as an art form. In particular, I wonder to what extent our current understanding of ‘writing’ echoes industrial production models. The writer is the ‘primary producer’ of a good (the book, the article), packaged and transported by intermediaries (editors, publishers, booksellers), and eventually purchased by customers (the readers). With this model as a background, we fight for the right of ‘writers’ to be paid in proportion to the quantity they produce – alternatively using word count or number of copies as a basis to calculate their share.
This framework has always struck me as dated and deceptive. Value chains are significantly more complex, involving layers of direct and indirect benefits, social, symbolic and financial. In addition writers don’t produce goods in the way publishers do. Books and magazines are goods – texts may not be.
So what if we redefined writing as ‘crafting narrative experiences’, using contemporary service industries as a model?What new business model and value proposition could we come up with? What new prospects would that open to rethink the way we pay the writers, and the type of literature we produce?
Yesterday, I’ve been working on drafting ‘user stories’ for the information architecture part of the Marco Polo project. It’s an interesting process: in order to develop the architecture and navigation plan of your website, you imagine a fictional user – giving him or her a name, an age, a profession, as well as a motive for visiting your website; then, you describe, in all details, the interaction between that fictional user and your intended website.
It a a fabulous visualisation technique, and suddenly raises many questions you wouldn’t ask yourself otherwise: she wants to input text but is not logged in – what action triggers an error message? is she redirected to a registration page? She wants to register, is that instant, or does she receive an email with an activation link? Little details and decisions you need to make.
I was reminded of things I read about architects – how the art of architecture is about building daring shapes in space, inspired from dreams or animals. But their art is, also, that of the mason, build something that holds together; and something even more down-to-earth, a kind of simple commonsense, or knowledge of the human – make sure there is a pathway to each room. Build in windows, plumbing, ventilation. Think where your doors will be.
But for a fiction writer, this process is more than just about making a blueprint. Believe it or not, I grew attached to my characters. I started wondering, will their life be changed by this website? Will they, or will they not contact another user? Will something happen then? It was exhilarating, to imagine as fiction something I want to bring to the world. Dangerous also – probably – taking me far from the mundane drafting of a business plan or of a budget, into my own fantasy-world, where volunteers jump in, enthusiasms feed each other, yet everyone does, to a point, exactly as I tell them.