On the writer as a project manager

In my Linkedin header, I identify as a writer and educator. I never studied business, or anything resembling business – yet over the past ten years or so, I realised I have done a pretty decent job at project management. Though the skills required are not exceptionally original, I certainly saw that not everybody did well at it. I’ve reflected quite a bit on this unexpected skill, and came to realise that project managers and writers have a lot in common.

1) Situation A to situation B

A fiction plot takes a protagonist, or a set of characters, from situation A to situation B. That is exactly what project management is about: where are we at, where do we want to go, and how do we get there?

2) Who’s doing what?

The most central element of project planning is breaking down a big vision into a set of tasks, and assigning them to different people, trying to match task with character. This is what writers also do. And as for communication, writers have to figure out not just action and characters, but also voice and point of view: at all times, be very clear who’s doing what, what they know, what they see, and how they would describe whatever is happening.

3) Writing is a skills

Project management requires producing a large number documents – beside the project plan itself, there is web-copy, collaterals, team briefings, minutes, and endless emails and text messages. Writers are, generally, rather good at writing. And we make a pretty decent job of producing all of these business documents. Generally, we even manage to get our point across rather well.

What should we get from this? 

Teams and businesses are often looking for an ‘admin’ person, or a ‘business manager’. The best match may very well be a writer, someone who will listen to the story, and turn that into clear, structured written material. So if you’re looking for a new staff member to support project management, admin and strategic support – get a writer in there.


On the desire to share

What would the French moralists have to say about this bizarre desire to share everything – and rather than keep our unwanted manuscripts in the back of boxes inside drawers, publish them online. Some absurd hope that someone will stumble upon them, and find some gold in them?

Writing as entrepreneurship

A first book has two potential sources: boldness or boredom.

From an economic perspective at least, writing is bold. It is about putting a lot of effort into a venture that is most likely to fail. Writing a book is risk taking, driven by a vision, in the hope of an uncertain, but disproportionate reward.

Writing, in short, is best compared with entrepreneurship (hence my irritation with ‘pay the writer’ discourses, which I believe used an incorrect category) .

An alternative, of course, if that people write because they have nothing better to do, the cost is low, and they might as well try. And maybe, that is also true for entrepreneurs.

On truth


The question remained since, haunting me. “I don’t believe in a single truth,” my father repeated, “but individual perspectives.” The sophistic position, hiding under a veil of humility. My cousin – a criminal barrister – put it more bluntly: “I can’t imagine how anybody would be presumptuous enough to become a judge.” Especially when defending people pays so well.

My ongoing commitment to writing has to do with a yearning after truth. But again, this is a blurry concept. There are truths about the past – historical explanations. These are notoriously difficult to reach. Sources are unreliable, memories change, we don’t have any foolproof model of causality, and our conclusions are likely to be incomplete. Yet we have a fascination for heroes of past truths, detectives or adventurers, Miss Marple and Indiana Jones.

Another type of truth is predictive. The voice of the prophets, Cassandra, retrospectively vindicated, or not. How much of it is self-fulfilling, and how to gain trust in time, here lies the debate.

Finally, there is effort at articulating truth about the present, clumsily trying to describe the world around us, uncover its patterns of causality, and – yes – make a judgement about the relative relevance of its various elements. Then, clumsily, try to cristallise it in words. Does that qualify as truth? And does this kind of truth have a history?

On dailiness

Since the beginning of this year, I have made a shift in my writing practice. I used to believe that I should block off moments to execute a piece – short story, novel, essay. Ideas would bubble up under pressure, a form emerge, and the writing come together. External deadlines would help, and I should set up a calendar based on competitions and calls for stories.

Now, I write a page every day, and publish it myself. I have no further goal. This is not ‘a project’. Projects involve a tension, an anxiety. I imagine a future state where the piece is complete. I sense the future piece. I draft it in my head. I make a plan. I know where I’m going before I even start. In this new daily practice, I am not tensing towards a future. I am present.

Projects entail scarcity. I set a goal. Reaching it requires something I miss. I establish what that is, and I labour to get it. Daily practice engenders abundance. From hollow spaces in my day, I breed new thoughts, new sentences, new writing. Over time, they grow, fall, mingle, form a rich humus, where new flowers bloom, fast, rare, beautiful.

This requires trust. Trust in the process. Something will come. Not if I simply stand still and wait. I have to move, even without a clear end point. I listen to my internal rhythm, I follow my inner compass. Then I look back, and I understand.

This requires flexibility. Halfway through journey, I can change, take a turn, step aside, or jump. It is acceptable. Over time, through this daily repetition, I change.

On the dimensions of writing

Since the beginning of this year, I have written a post every day, following the same process. I have a large notebook, and write a full page by hand. Then I type it into wordpress, editing as I go, publish, and circulate.

Speed is of the essence. Drafting takes about ten minutes, the whole process no more than thirty, short enough that the task allows regular commitment. Over time, posts accumulate, the notebook fills in, and patterns emerge, pet themes, structures and recurring concepts. I can hear myself think.

I enjoy the process of handwriting. Not only the sensual physicality of it. There is an irreversible quality to tracing lines over paper. I can strike, I can blot, but I can’t undo. Digital word processing is more elusive. On the page, I can feel the balance of the piece better, I am halfway through now, the end is in sight, I have to pivot.

In about ten minutes, over one page, I write about 250 words. If I rushed, I could probably double the rate. From a reader’s perspective, there is a tight connection between time and word count – a longer piece will take longer to read. For a writer, this is a very loose relationship. With practice, sketches become faster, sharper. Until suddenly, the flow stops on a word, or the closure of a paragraph. Minutes pass, nothing grows.

The words we write have a mysterious dimension. On the page, in front of me, they exist as a physical thing, a trace of ink over paper. If I close the notebook, they disappear. Their thin-as-thin third dimension vanishes. As I go back through my past notes, reading them in turn, they flatten. My segmented, daily pages become one continuous meditation, unidimensional.

On business books

Last week, I received a new book in the mail: Alex Ostervalder’s Value Proposition Design, a quasi A4-sized illustrated volume in landscape format. It attempts to provide organisations with tools to develop products and services that match customer demand. The book is divided in four colour-coded sections: canvas, design, test, evolve, and offers a series of graded activities to the reader.

Value Proposition Design explores an innovative model of blended publishing. A website offers extensions to the book, including an online test, printable blank canvases, and further exercises. The paper version originally combines text, images and diagrams, is clearly written, and quite an enjoyable read. It sold remarkably well too.

In spite of all these qualities, I doubt if Ostervalder would ever make it to the guest list of a Writers’ Festival. In cultural circles, business books are dirty. They hover halfway between noble writing and instruction manuals for vacuum cleaners.

My first job in Australia was with a strategy unit in government, and I’ve since done my bit of project management. I realised that the skills required in these ‘office jobs’ were exactly those I developed as a novelist. What is the precise sequence of steps required to take a set of characters from A to B? And what is the best way of conveying this information to a reader, so that they understand the complexities involved, both cognitively, and emotionally?

Whenever I enter a bookshop, I leaf through the pages of novels on the front shelf. Few capture the complexities of our contemporary world with such elegance as Ostervalder. Few pay such attention to form. Few shed such a clear light on our present context. Yet I keep returning to the fiction shelf with more reverence, excitement and anticipation than I do when I browse through the business section.