Our current conception of music distinguishes three main figures: the composer, the performer, and the listener.
In Music, Nicholas Cook interrogates the Western construct of ‘music’ as an historically and geographically determined cultural experience. As I read his book (I’m up to chapter three), I wonder about writing as an art form. In particular, I wonder to what extent our current understanding of ‘writing’ echoes industrial production models. The writer is the ‘primary producer’ of a good (the book, the article), packaged and transported by intermediaries (editors, publishers, booksellers), and eventually purchased by customers (the readers). With this model as a background, we fight for the right of ‘writers’ to be paid in proportion to the quantity they produce – alternatively using word count or number of copies as a basis to calculate their share.
This framework has always struck me as dated and deceptive. Value chains are significantly more complex, involving layers of direct and indirect benefits, social, symbolic and financial. In addition writers don’t produce goods in the way publishers do. Books and magazines are goods – texts may not be.
So what if we redefined writing as ‘crafting narrative experiences’, using contemporary service industries as a model?What new business model and value proposition could we come up with? What new prospects would that open to rethink the way we pay the writers, and the type of literature we produce?