Four years ago, I wrote the script of a short gay film that would show two men dancing in a public toilet. My friend Nghi, whom I’d met by chance at a screenwriters meetup, was interested in the storyline, and offered to produce it. We gathered a small team, found a location, negotiated hard for a permit, and shot the whole thing three and a half years ago. The film screened at the Melbourne Queer Film Festival, and was later selected for the Verona and Mumbai Queer Film Festivals.
Two years ago, Nghi decided to put Honey Pot on youtube. We were not going to sell it, and had exhausted the festival circuit. A month later, our film had received over 10,000 views – and we were exhilarated! That was more viewers than fifty festivals. And then the number grew. 50,000. 100,000. Last I saw, we were over 2 million. More people have seen this film than live in South Australia, Stockholm or Dublin – and with 2000 to 3000 views a day, we’ll soon overtake Manchester, Budapest or Vienna.
This is the power of the net. What was just an idea four years ago, with very minimal budget – 3000 dollars, which we’ve since covered through youtube ads – we’ve reached out over 2 million people, generated hundreds of comments, and become part of debates and discussions about male desire, police abuse, and the perception of Asian gay men. We spent no money marketing or promoting the piece – it resonated enough with people that they sent a link or told their friends about it.
This little video, and the story of its online success, is one of my great pleasures. When I doubt about the success of my current projects – I think back on Honey Pot, and how, within four years, a few words on a page became images seen by over 2 million people over the world. It’s happened, it could happen again. It’s taken time, other things will. And if all fails, at least, I’ve made this little film, which people have enjoyed. It’s also taught me something else: many viewers were in countries I never thought of – Indonesia, Philippines, even Saudi Arabia. There’s an audience beyond the North Atlantic – and maybe we should think of them when we shoot, write, paint, or edit. At least, from now on, I do!
For those of you who haven’t seen it yet – here’s the video. If you like it – send a link to your friends!